So when did Instagram go from a fun place to post pictures to a billion-dollar business? We had a chance to ask supermodel and influencer Alexa Collins, who has 183,000 followers, about when she started her Instagram and how it has grown over time. (Read the entire article with quotes from
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We got a chance to write about the future of influencer marketing with insights from Sophia Pierson. Sophia has built quite a following and has been working with brands for years. She shared with us how she started understanding the value of her influence. Check out the article for Allwomenstalk.com
WHY INFLUENCER MARKETING WILL CONTINUE TO EXPLODE IN 2018 A recent survey revealed 84% of marketers plan on executing at least one influencer marketing campaign during the next 12 months. But what exactly is “influencer marketing”? Well, it’s the grey territory between an official testimonial and a subtle product
THE STATE OF THE UNION: INFLUENCER MARKETING As more money is flowing into influencer marketing, there’s much confusion in the space with questions like: How do social stars get paid? And how can a brand measure the return on investment? Both are the major trends in the influencer marketing
PHOTOGRAPHY ADVICE I GIVE EVERY TIME If you ask most young people what they want to be when they grow up, that answer is likely very different than it would have been 15 years ago. Kids used to want to be doctors, lawyers or astronauts but with
Influencer Lifestyle: How Helen Owen and Zack Kalter have found love and revolutionized consumer marketing
Influencer Lifestyle: How Helen Owen and Zack Kalter have found love and revolutionized consumer marketing Just 20 years ago, if you wanted to advertise your product or brand, you either created a television commercial, printed a billboard, or called your local paper to take out a paid ad in
Motherhood is just the Beginning: How Rachel Bush is redefining societal norms and empowering mothers everywhere
Motherhood is just the Beginning: How Rachel Bush is redefining societal norms and empowering mothers everywhere To read on Huffington Post, click HERE In our society, not that long ago, having a child and getting engaged seemed like enough to keep any new mother occupied. In most cases, just one
Influencer Marketing: the business behind the Instagram with Amanda Withee The term "celebrity" is diversifying in 2017. Where 20 years ago, only movie stars, singers or high-level fashion models who were represented by powerful agencies would be considered celebrities. Now, social media influencers are working their way